I added quite a bit to the letter. Here is mine I'll be sending out:
*************************************
Your Address
Your Address
December 18, 2007
Nissan Consumer Affairs
P.O. Box 685003
Franklin TN 37068-5003
Dear Nissan Consumer Affairs,
I am writing this letter in regards to a December 24th, 2007 Newsweek article, "A Rock Star's Rebirth" (
http://www.newsweek.com/id/78147/page/1). The author, Keith Naughton, indicates Carlos Ghosn, CEO of Nissan, has hinted of “killing off” the Nissan Titan. Mr. Ghosn was quoted as saying, "The name of the game is going to be more fuel-efficient cars ... And when you make your product plans for the future, you can't say, 'I've always had a pickup truck, so I'll just keep improving it.' If you can't make it profitably, you have to get out." I couldn't disagree more with this statement.
I bought a 2006 Titan in September of 2006, and I have been extremely happy with my purchase. [See attached photo of my personalized Titan.] I've only owned Nissan pickups, and I can't imagine anything otherwise. My prior vehicle was a 2001 Nissan Frontier that performed flawlessly throughout the 5 years I owned it.
Nissan set the bar in 2003 with the introduction of the 2004 Titan truck, and it's time for Nissan to set the bar even higher. Figure out what is causing the problems with the differentials, and fix them. Nissan needs to increase their marketing and advertising budget if the Titan is to succeed. A few television ads once in a blue moon are not going to cut it. In addition, Nissan must offer a bare bones work truck for fleet sales.
We love our Nissan Titans – please do not kill the Titan! Please do not make a product with decreased quality in order to make higher profit. The Titan will only have increased sales if there is a complete overhaul in marketing and public perception of the Titan. The Titan also needs greater variation in model choices, including a single cab, bare bones work truck with a V6 or diesel.
Feel free to contact me at [email@domain.com] or (XXX) XXX-XXXX.
Respectfully,
[Signature]
Printed Name
& the loyal members of
Club Titan.org, TitanTalk.com, MightyTitans.com, Titan Spot.com, TitanTruckz.com