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Gezon Motors,
Please anwer a couple questions for me. What is the dealer holdback or incentive from the factory for every unit sold? Is it 1-5% or is it a set dollar amount on each unit or does it depend on the model? So, with the factory incentive to the dealer if a dealer sells a car at invoice they are still making a profit, maybe not enough to cover all expenses but they don't sell every car at invoice either.
Also, why do sales people and sales managers play such games with buyers? It seems like they either hard sell with relentless tactics or soft sell with subtle and sometimes equally annoying tactics. If your trying to change the system start with your end and the consumer will follow like someone else recommended $500 over invoice, no other b.s. fee's. As it is now the consumer has had to learn the dealers system and play a negotiation game to get what they want.
As earlier stated a dealers not going to sell a car for less than he wants to and consumers shouldn't have to pay more than they want to.
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