My next door neighbor is the GM of the Nissan Dealership I purchased my Titan from. He sold it to me for invoice. He even let me thumb through his little top secret Nissan printed pricing book over beers one night. Then he explained to me how he still made $700 bucks off me
Invoice means squat. Invoice and MSRP are an elaborate gimmick. There are tons of other incentives the manufacturer affords the dealer that ensure they always make something, and usually it is alot more than you think.