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Consider this scenario:
1. Gas continues to rise in price for the next 5 months (as predicted by industry analysts) and settles out at around $3 a gallon
2. Potential Titan buyers are balking at the idea of having to spend $80 for a fill up (every 450 miles or less)
3. Potential Titan buyers stay away from the Titan (and other big trucks and SUVs).
4.Titan unsold inventory builds up on dealer lots and at factory
5. Dealers and factory make no money on Titans that sit in storage, unsold.
6. Ford, Chevy, and Dodge offer huge rebates on their full size pickups, to encourage people to buy despite record high gas prices.
7. Buyers see that Titan has no rebates, go to Ford, Chevy, or Dodge instead.
8. Titan unsold inventory continues to build up on dealer lots and at factory
9. Feeling the pressure of price competition from the Big 3, and the effect of record high gas prices, the factory offers rebates and/or dealer incentives on the Titan
It does not matter that the titan is "newly designed" in the above scenario. The Titan does not have some magic immunity to rebates and incentives.
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