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Old 03-07-2008, 02:00 PM   #12 (permalink)
GO_VOLS!
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Re: 2009 Titan =/= Dodge Ram

All-new Titan will launch in CY2010, not in CY09. Development is in the final stages on the engines and sourcing is probably nearly complete. Body/chasis has probably already been tested / proven and also been sourced. Consider the fact most launches of any given part for any given vehicle takes ~24 weeks average to build tools & equipment, work your way back through sourcing, testing, development, and initial design.... there's no opportunity for Chrysler to have much influence on the next Titan at this point. Besides, as Ghosn already stated, they're not working together on trucks, only small cars (Versa).

Ghosn said that while the Titan isn't selling to original projections, we're getting ~65K sales more than we once had, so the vehicle is not a failure. It's creating more showroom traffic, which eventually translates into some other vehicle sales, if not a Titan sale. You can't tackle the truck market with your first attempt. Respect is earned and slowly adopted, ESPECIALLY in the loyal truck market. Look how many renditions the Tundra has gone through to get the ~190K sales it got this past year! Expect nearly the same path for the Titan. It takes time.
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Last edited by GO_VOLS!; 03-07-2008 at 02:08 PM.
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