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Originally Posted by daptech
Something is causing the loss of sales. Titan sales for Jan 2008
were 29% less than Jan 2007...............29%
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Let's try to figure it out
Truck sales in general have declined so far this year. So which trucks will be hit the hardest? GM, Ford, and Dodge, who have been making trucks for decades? Toyota, whose truck really isn't that great, but at least they put a LITTLE effort into competing with the big 3 and actually brought something to the market that won't be laughed off of the road? Nope, I think it will be the Titan!
Here's the logic: People that actually use their trucks for working/towing/hauling/etc. will continue to buy from the big 3, like they've always done. People that could just as easily get by with a compact car but for some reason bought a Titan (we'll say 80% of Titan buyers) will stop buying them! Furthermore, with the state of our economy, we're seeing a lot of people losing their jobs. The first to go are usually the weak-minded, slow, intellectually inferior, and generally worthless people. These people represent the target market for the Titan. It worked quite well for awhile, in fact they almost sold 90,000 of these in one whole year! Wow!