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The next Tundra will be more competitive in the full size market, however there are two things that concern me about Toyota. First, Toyota's reputation is based on quality not performance. Looking at Toyota's lineup all their vehicles have average or below average acceleration and horsepower. Things are starting to change with the 4runner but it's been this way for a long time. The next Tundra needs to bring 315hp + and atleast 380 ft. lbs of torque to the table. If it wasn't for the Endurance V8, the Titan would have been considered a decent truck but not a great truck.
Second Toyota needs to change the way they sell trucks. Toyota needs to give customers more options in how they configure their trucks and the ability to custom order trucks. Toyota can sell cars with all inclusive trim levels with few or no options but trucks are different. Give people a feeling that this is their truck for their individual needs as opposed to just another vehicle in inventory.
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