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Originally Posted by CaliforniaTitan
The bottom line is buying a car is a negotiation. If a dealer wants to be stubborn and not give you XXXX for your trade or not come down on the price, you as the consumer have the ability to go elsewhere.
Dealers on the other hand live and die by reputation. IF they want a good one, they evaluate the deal not only in terms of numbers but in terms of 'how many other people can this person bring me' or 'What is our sales target for this month overall and for this specific model" and "What incentives is coperate offering me to move XX number of XX vehicle" etc.
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I'm a true example of that advertising! I think I made money on my trade ins, but we have purchased from them in the past. So that's probably why they were willing to work a smokin' deal!
Also, have you ever been a bird dog? That has a LOT to say! If you bring them 1-2 deals a month, they know who you are. In fact, it's much better for them cause they don't have to pay you a salary, just a small comission, which I usually give right back to my friend that buys
