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Re: Nissan may offer diesel Titan
2006 Chicago Auto Show Nissan Quest Presentation [Feb. 8, 06]
BRAD BRADSHAW
Vice President and General Manager
Nissan Division, Nissan North America, Inc.
Good afternoon and thanks for stopping by.
In Detroit last month, Nissan CEO Carlos Ghosn made the statement that “Nissan is positioned to be a great car and truck company.”
As evidence, he cited the addition in the 2007 model year of an all-new entry-level Versa and an all-new, larger, more powerful Sentra. He also announced that the all-new 2007 Altima and new 2007 Maxima will debut at the upcoming New York Auto Show.
Today, we’re here to preview another important piece of our product portfolio, the new, greatly refined 2007 Nissan Quest.
We also have on display here a special Titan concept, the Titan Onyx. While we’re aware that there’s some other truck news coming out of the show this week, I’d like to remind you of a few facts about Titan.
When we launched Titan in 2003, it was the first true full-size import branded pickup. Not only did Titan meet or exceed all of the existing standards in class for size, power and towing capacity, Titan’s design set new standards for utility with innovations such as our Utili-track bed channel system and the King Cab’s Wide-Open rear doors.
Titan continues to deliver for Nissan. It has helped enhance the brand and has expanded our customer base. In a tough market, against much higher competitive incentives, Titan sales have remained strong – up 4% in 2005 to nearly 90,000 units.
We will continue to broaden the Titan lineup in the coming years, including diesels. We’ll also explore adding Titan special editions, along the lines of this Onyx Concept – which adds unique content and high visual impact.
This Titan Onyx Concept features an extensive list of modifications – including 20-inch wheels and tires, black interior accents and a unique grille and front valance. I hope you’ll take a closer look at it today.
Titan is a great example of Nissan’s core product development philosophy, which we characterize as “SHIFT_”.
“SHIFT_” means that Nissan does things differently for the sake of doing things better – and we’ve been extremely successful stretching the boundaries of car design and engineering innovation.
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