[Yellomantis]

beefier axles
get rid of the aluminum front axle housing
genuine dana 44 (not nissan specific) rear end, or even a dana 60
locker option in front (non aluminum) axle
real paint, not the paper thin crap they spray on now
full length, frame mounted skid plates
rock sliders (toyota offers them on the fj)
stronger coil buckets
more front suspension travel
decent tires from the factory
a/c that shuts off when you turn it off
diesel option, 1/2 ton or 3/4 ton
regular cab with a short bed
roof rack
LEATHER, not pleather. or atleast call it that
less plastic on the interior, more fabric
NO UGLY WOOD GRAIN either
if you are going to claim 33" tires, make them a common 33" tire size. (33/12.50???)

I'll think of more later....

Oh yeah. SOLID FRONT AXLE!