400HP and 700TK would be STUPID. They would then have to go head to head with the big 3. They could do much better with a smaller diesel offering exceptional MPG in a 1/2 ton that is still strong enough to tow toys like sleds and 4wheelers. Then the world will beat a path to their door. look at icon vehicles they got that way by not joining a category but inventing it or twisting it in a new direction.
Ex: the modelT,
The beetle,
240z,
65mustang
84 Dodge Minivan
