Nissan is a Japanese automobile maker. From 1932 to 1983, they also used the trademark Datsun. Their head offices are in the Ginza area of Chuo-ku, Tokyo, Japan. Nissan plans to move their headquarters to Yokohama, Kanagawa by 2010; the headquarters will start construction in 2007.
Nissan used to be Japan's second-largest car company, after Toyota, but it has dropped to third in size after Honda. Due to financial problems throughout the 1990s (to the point where most believe an American company in a similarly bad financial state would have ceased trading), the French company Renault took a large shareholding in the company and installed Carlos Ghosn as president, the first non-Japanese person to run a Japanese car company (Mazda was run by an American, Mark Fields—now run by Lewis Booth of England—and Mitsubishi was run by a German, Rolf Eckrodt). Under Ghosn's "Nissan Revival Plan", Nissan has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and Infiniti model line-ups. Ghosn has since been idolized as a national hero in Japan as a symbol of the strength of the currently ailing Japanese economy, with Ghosn and the Nissan revival story prominently featured in Japanese manga and popular culture. His achievements in revitalizing the Japanese company have been noted by Emperor Akihito, who awarded him the Japan Medal with Blue Ribbon in 2004.
Nissan is also noted for being one of the world's leading manufacturers of automobile engines, with its VQ 3.5 L V6 engine appearing on "Ward's 10 Best Engines" for 11 straight years - every year since the award's inception.
History
In 1914, the Kwaishinsha Motorcar Works established three years earlier, in Azabu-Hiroo District in Tokyo, built the first DAT. The new car's name being the acronym of the company's partners' surnames:
Kenjiro
Den
Rokuro
Aoyama
Meitaro
TakeuchiThe Works was renamed to Kwaishinsha Motorcar Co. in 1918, and again, in 1925, to DAT Motorcar Co.
The next year, the Tokyo-based company merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. , Jitsuyō Jidōsha Seikoku Kabushiki Gaisha) (established 1919) as DAT Automobile Manufacturing Co. Ltd. , Dat Jidosha Seizo Kabushiki-Kaisha) in Osaka until 1932. In 1931, the first DATSON—meaning "Son of DAT"—was produced. However, the last syllable was changed to "sun", because "son" also means "loss" in Japanese.
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