July/August Truck Trend

Titan4x4Aggie · 06-02-2005, 04:30 PM

I didn't expect too much from this publication, save a few positive notes about my beloved TITAN, and maybe some cool spy shots of a Stillen or Nismo version. What did I get? A paid advertisement for GM's crappy Silverado truck. Seems GM will do all they can to promote that outdated platform before they come out with a "new" one.

Because of my disgust for such a "magazine", I wrote a letter to the editor. It's probably too long to get published, and shows too much of the truth. I think I'll write anther one regarding the Ridgeline article and it's obvious contraction with their reasoning behind the 2004 Truck of the Year.

Forgot "Paid Advertisement" Title

I recently picked up a copy of the July/August issue of Truck Trend, hoping to find the latest information about the truck world. Instead, I was greeted by what looked more like a paid advertisement from GM. You devoted three separate articles spanning 11 pages covering the latest offerings from GM’s antiquated Silverado truck. You sing the praises of a $36K+ RWD “SS” truck that can barely outrun an $18K base model Nissan Titan, and top that with another article about a $32K “Special Order RST” Silverado that is all show and no go.

Promote all the Siverados and racing stripes you want; I’ll stick with my Titan and leave the racing stripes where they belong: on the pavement. Next issue try promoting some real news and articles worth reading, or expect to see your magazine in the same desperate and failing situation as Ford and GM.

VShortt · 06-02-2005, 04:36 PM

Excuse me...are you bitter.

DryHeat · 06-02-2005, 04:39 PM

Great letter. Direct and to the point. Damn I love Carrie's lips.

e7m81 · 06-02-2005, 04:45 PM

I feel your pain. I subscribed to Truck Trend hoping that they would cover the Titan the same way they do the "Big 3", but boy was I wrong. I've been receiving it for 2 years now and I can count the number of Titan related articles on 1 hand. If you're looking to buy a Silverado or a F150, Truck Trend is the mag for you. Otherwise you're S.O.L. till they wise up.

david1990 · 06-02-2005, 05:03 PM

I saw that too.

tillery444 · 06-02-2005, 05:11 PM

To advertise or not to advertise, Nissans choice? Maybe Nissan feels like they dom't need to. I guess they throw all that ad money into R&D where it needs to be. If GM did they wouldn' need Truck trend. Just a thought.

Titan4x4Aggie · 06-02-2005, 05:22 PM

Quote:

Originally Posted by tillery444

To advertise or not to advertise, Nissans choice? Maybe Nissan feels like they dom't need to. I guess they throw all that ad money into R&D where it needs to be. If GM did they wouldn' need Truck trend. Just a thought.

Just further proof that the typical Nissan Titan truck driver probably has an average 30 point higher IQ than the typical Big 3 truck driver.

Choose a truck with best in class everything, or one with racing stripes and really stong bed bolts???