Well after reading a lot of threads here on the bedliner debate and going to both Rhino and Line-X stores, I went with the Rhino.
The reason? Practicality. For most people, Rhino is sufficient and should last the life of the truck. Also, Line-X is more like a thin film of paint rather than a coating and it's HARD. I'm pretty sure that the Line-X is more durable than the Rhino, but a Line-X dealer bashing on the quality of the Rhino, just didn't sit right with me. Check out these pics I took of the my truck after it was done.
The cost?
Rhino $380 OTD
Line-X $480 OTD
Line-X Xtra (Includes the Kevlar and Solar Protection) $650 OTD
I don't expect that I'll be hiding in my bed from bullet fires anytime soon.
The place I went had the best price by far in Riverside/Orange County area. If you want their contact info, just PM me.
http://www.flickr.com/photos/11992353@N06/