They are NOT terribly concerned with keeping current customers. Nissan lost me for good over a $246 seal replacement they would not complete under warranty, @ 59,900 nmiles. They swayed my decision of a mid-sized truck to a Honda. I was seriously considering a Frontier until this incident.
I suspect most people can copy/paste but attached are Word docs of the postings from anmut and AgTitan.
I will send mine out tomorrow and I mention that I recommend it from others, its a great value proposition relative to other half tons and something nice about my dealer.
They care about repeat customers as well as new ones. They don't want to lose current owners to the big three when replacement time comes.
Clint
Actually, Nissan is saying they are fine with losing those customers. By discontinuing the Titan, they are ok with losing the full size truck market business.
They are betting the full-size truck will continue to decline and become an even tougher area to compete in. I think it is tough for the Titan to compete with the new Tundra for those looking to buy a 'foreign' truck.
Given their small market share in a (in their mind...and probably mine to) shrinking market, they feel their projected future sales won't turn a profit. The money, in their mind, is in fuel efficient vehicles.
As a shareholder, I would be pleased with the decision. As a titan owner...not so much.
__________________
2005 CC 4x4 SE
AKA
TreeHuggingHippieWhore™
"What if we picked the wrong religion? Every week we're just making God madder and madder." - Homer Simpson
As a shareholder, I would be pleased with the decision. As a titan owner...not so much.
As a share holder, I'd like to find out why there have been costly warranty issues that quality control should have keep from happening. Something else...people don't want to buy vehicles that will be discontinued at the drop of a hat. That's how you lose customer base for future vehicles.
__________________
Titan KC SE 2wd StreetFighter...(Step away from the Titan)
PRG Performance Kit w/SAW's
including rear SAW 2.25" Piggys
Nitto Terra Gobblers on Pro Comp 1028 Wana-be Bead lock wheels
3.73 Gears and TruTrac for Gription
Born 9/2004
I replaced the factory air in my tires with a Citrus scented air package...
Oh yeh....I replaced the screw that holds on the mirror with a trick black oxide one that nobody will see or care about...
I doubt that "form letters" from current owners will do much to sway their opinion if they are seriously considering killing off the Titan. Nissan is a company confronting enormous profitability issues and any vehicle that isn't contributing favorably to the bottom line is probably on the chopping block. You can't lose money on every vehicle but make it up in volume, as the old addage goes. I do love my truck, but if I owned the company, I'd probably be considering the same actions. If it was YOUR company and you were losing money the way Nissan is, I suspect you would, too.
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'07 SE KC Titan, Tow, Utility Bed, Off Road and Preferred packages, Majestic Blue, rear diffy replaced at 30k miles
I doubt that "form letters" from current owners will do much to sway their opinion if they are seriously considering killing off the Titan. Nissan is a company confronting enormous profitability issues and any vehicle that isn't contributing favorably to the bottom line is probably on the chopping block. You can't lose money on every vehicle but make it up in volume, as the old addage goes. I do love my truck, but if I owned the company, I'd probably be considering the same actions. If it was YOUR company and you were losing money the way Nissan is, I suspect you would, too.
We could all drive to Canton, OH and form a picket line around the building or something. We would surely get on the news, then the titan would have some free advertising! hehe
Carlos only cares about profits.... So tell him you will look elsewhere for all your future vehicle purchases..
__________________ '05 4x4 SE, O/R, Big Tow, Rear Video (Kids favorite option). AMP Powersteps, SAW's all around, TC UGA's and Rear Shackles, Modified Deaver Mini Pack, Air Bags, Moto Metal 951's 18x9, BFG A/T 285/65-18's, Banks Ram Air, Banks Monster Exhaust, Bully Dog Power Pup, PML Rear Diff Cover and Trans Pan. Towing WW FS2300 Toyhauler and all the toys.
The point of your letter should be about the loss of sales from you and your family and friends..
Something to the effect of:
When I replace my '05 Titan Next Year, I would love to be able to look at an '09 - 10 Titan (An HD long bed would be a bonus) and a 2015 to replace that.
I would also like to replace my '01 Pathfinder with a Murano, but with the posibility of Nissan dropping the Titan. I might have to look at what Toyota (since they seem to want to build vehicles I NEED).
__________________ '05 4x4 SE, O/R, Big Tow, Rear Video (Kids favorite option). AMP Powersteps, SAW's all around, TC UGA's and Rear Shackles, Modified Deaver Mini Pack, Air Bags, Moto Metal 951's 18x9, BFG A/T 285/65-18's, Banks Ram Air, Banks Monster Exhaust, Bully Dog Power Pup, PML Rear Diff Cover and Trans Pan. Towing WW FS2300 Toyhauler and all the toys.
When I replace my '05 Titan Next Year, I would love to be able to look at an '09 - 10 Titan (An HD long bed would be a bonus) and a 2015 to replace that.
That's a good point.I'm sending my letter tomorrow and i did mention the fact my wife and brother in-law want to get Titans as well.
There's been alot of statements that this will avail nil.But remember a closed mouth will never be fed in anything in life so SPEAK UP.
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