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"and the Lanham Act regarding truth in advertising"
Yeah, I'm a Lanham Act fan myself, problem is that competitors, not end consumers, have standing to sue. Many states have consumer protection acts that might make a nice sword. Here are interesting portions of the one in Colorado:
C.R.S. 6-1-105. Deceptive trade practices. (1) A person engages in a deceptive trade practice when, in the course of such person's business, vocation, or occupation, such person:
(a) Knowingly passes off goods, services, or property as those of another;
(b) Knowingly makes a false representation as to the source, sponsorship, approval, or certification of goods, services, or property;
(c) Knowingly makes a false representation as to affiliation, connection, or association with or certification by another;
. . .
(e) Knowingly makes a false representation as to the characteristics, ingredients, uses, benefits, alterations, or quantities of goods, food, services, or property or a false representation as to the sponsorship, approval, status, affiliation, or connection of a person therewith;
. . .
(g) Represents that goods, food, services, or property are of a particular standard, quality, or grade, or that goods are of a particular style or model, if he knows or should know that they are of another;
. . . .
(i) Advertises goods, services, or property with intent not to sell them as advertised;
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