I got a lund... I seem to remember the shield was only about $60. I have a friend who runs a body shop and he only charged me the cost of the paint and setup which was about $40 and a case of beer for the guy who sprayed it.
Come to think of it, it's been over two years now and it still looks great. It stays on in the carwash and has never come loose or been damaged from rocks or anything.
It's actually the only 'mod' I've ever done to my truck... It was so cheap and easy I figured the only direction to go was down so I've never done anything else...
They also sell a clear vinyl sheeting that you can put on your truck that acts as a bra. its hardly noticeable. And if you dont want to pay the high price for the precut pieces, you could just pickup a roll of it for pretty cheap. I bought a roll that is about 6 inches thick and about 30 yards or so long for about $20.00.