My local dealer still gives me 20% off list. I've bought a lot of stuff from her (nice young lady), and deal very politely with her, and I get discount that should have expired after 30 days. Most customers don't get the discount I do. And no, I don't know her outside of buying parts.
What I like about the OEM Steps is they include brackets in the price. Going to Pep Boys and looking at similiar bars (Oblong cross section, etc, Westin), they are $289 and $99 for brackets. So the dealer, even at list, is a better deal. I also like the OEM isn't aftermarket looking, plain gloss black. Of course, then I had to get the Bed Rails because they match so nicely!