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Discussion Starter · #1 · (Edited)
All - below you'll find the letter that I sent out to Nissan Consumer Affairs. I suggest you copy and paste it, change the bold areas to fit your own and send it out. Large companies use different formulas to determine what one letter from a consumer represents in the market. Nissan must not cancel our Titan!

The address to send it out is in the letter header.

*************************************

Your Address
Your Address
December 17, 2007


Nissan Consumer Affairs
P.O. Box 685003
Franklin TN 37068-5003

Dear Nissan Consumer Affairs,

I am writing this letter in regards to an article posted on www.newsweek.com for the December 24th, 2007 issue. This writer of this article mentions Carlos Ghosn, CEO of Nissan-Renault, has hinted of “killing off” the Nissan Titan.

I bought a 2008 Titan in October of 2008 and have enjoyed every minute of it. Originally I was looking at a new Ford F150. A 15 minute test drive in the Titan changed my mind instantly. I receive compliments nearly every day on my truck’s styling, power and ride.

In my opinion Nissan has taken a step in a new direction and in 4 years created the best half ton truck on the market. Yes there have been some issues but that is to be expected of a new product. Instead I suggest additional marketing and continued refinement of the drive train.

I love my Nissan Titan – please do not kill it off!

Respectfully,




Your Name

P.S. The article mentioned above can be found at this address:
http://www.newsweek.com/id/78147/page/1
 

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All Nissan needs to do is invest in Marketing!!! They are nowhere close to that of the BIG 3 in marketing, i bet if they offset the costs of the marketing they aren't doing with the lack of sales there not as far behind profit wise as they might think.....

P.S. Now I could be completely wrong, but that's my opinion!!!
 

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Discussion Starter · #3 ·
Copy, Paste, Edit and mail it out!
 

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will be doing this later this afternoon!!
 

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I added quite a bit to the letter. Here is mine I'll be sending out:

*************************************

Your Address
Your Address
December 18, 2007

Nissan Consumer Affairs
P.O. Box 685003
Franklin TN 37068-5003

Dear Nissan Consumer Affairs,

I am writing this letter in regards to a December 24th, 2007 Newsweek article, "A Rock Star's Rebirth" (http://www.newsweek.com/id/78147/page/1). The author, Keith Naughton, indicates Carlos Ghosn, CEO of Nissan, has hinted of “killing off” the Nissan Titan. Mr. Ghosn was quoted as saying, "The name of the game is going to be more fuel-efficient cars ... And when you make your product plans for the future, you can't say, 'I've always had a pickup truck, so I'll just keep improving it.' If you can't make it profitably, you have to get out." I couldn't disagree more with this statement.

I bought a 2006 Titan in September of 2006, and I have been extremely happy with my purchase. [See attached photo of my personalized Titan.] I've only owned Nissan pickups, and I can't imagine anything otherwise. My prior vehicle was a 2001 Nissan Frontier that performed flawlessly throughout the 5 years I owned it.

Nissan set the bar in 2003 with the introduction of the 2004 Titan truck, and it's time for Nissan to set the bar even higher. Figure out what is causing the problems with the differentials, and fix them. Nissan needs to increase their marketing and advertising budget if the Titan is to succeed. A few television ads once in a blue moon are not going to cut it. In addition, Nissan must offer a bare bones work truck for fleet sales.

We love our Nissan Titans – please do not kill the Titan! Please do not make a product with decreased quality in order to make higher profit. The Titan will only have increased sales if there is a complete overhaul in marketing and public perception of the Titan. The Titan also needs greater variation in model choices, including a single cab, bare bones work truck with a V6 or diesel.

Feel free to contact me at [[email protected]] or (XXX) XXX-XXXX.

Respectfully,

[Signature]

Printed Name

& the loyal members of
Club Titan.org, TitanTalk.com, MightyTitans.com, Titan Spot.com, TitanTruckz.com
 

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Discussion Starter · #8 ·
Nice letter. I should've added the references to the websites too.
 

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Anybody know if there is a consumer affairs web page to submit this?
I hate to spend money on stamps (Yes I am that cheap).
 

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Yes, a very serious issue, but that kills me. :jester:
 

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Sorry but letters from current owners won't sway their opinion one bit.

They are looking at profitability... not owner satisfaction.
 

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Discussion Starter · #13 ·
Well we can gripe on an internet forum or you can copy, paste, print and send out a letter. Both may get you no where but one could maybe get you farther than the other.
 

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adavis99 said:
Sorry but letters from current owners won't sway their opinion one bit.

They are looking at profitability... not owner satisfaction.
I was about to say, what do they care they already have your money. But anything is worth a shot, but don't expect anything.
 

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They care about repeat customers as well as new ones. They don't want to lose current owners to the big three when replacement time comes.

Clint
 

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They are NOT terribly concerned with keeping current customers. Nissan lost me for good over a $246 seal replacement they would not complete under warranty, @ 59,900 nmiles. They swayed my decision of a mid-sized truck to a Honda. I was seriously considering a Frontier until this incident.
 

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Nice work gents!

I suspect most people can copy/paste but attached are Word docs of the postings from anmut and AgTitan.

I will send mine out tomorrow and I mention that I recommend it from others, its a great value proposition relative to other half tons and something nice about my dealer.

white
 

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Clint said:
They care about repeat customers as well as new ones. They don't want to lose current owners to the big three when replacement time comes.

Clint

Actually, Nissan is saying they are fine with losing those customers. By discontinuing the Titan, they are ok with losing the full size truck market business.

They are betting the full-size truck will continue to decline and become an even tougher area to compete in. I think it is tough for the Titan to compete with the new Tundra for those looking to buy a 'foreign' truck.

Given their small market share in a (in their mind...and probably mine to) shrinking market, they feel their projected future sales won't turn a profit. The money, in their mind, is in fuel efficient vehicles.

As a shareholder, I would be pleased with the decision. As a titan owner...not so much.
 

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real_texan77 said:
Do you have the address to send these letters to.
Nissan Consumer Affairs
P.O. Box 685003
Franklin TN 37068-5003

is the address listed above.
 
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