I was in the market for a 4x4 so I can't speak to the price on 2wd but when I started my search I was looking for a 4wd SV and was around 33K, once I realized the amount the truck was being discounted I started looking for a Pro4X. I ended up getting the Pro4X with the Utility and Tow Package, Convenience Pacakge and Splash Guards, retail was $51,790 and I paid $43,437. Hope that helps.