First off, I'm very brand loyal. Now on my second Titan. I've owned well over two dozen different Nissan models through the past 20 years. We have owned very few brands other than Nissan, all except our Toyotas were inferior(and were traded in).
If I buy a Nissan, it gall-danged better be Nissan through and through. I didn't buy a Dodge to get a Nissan engine and vice versa. Most of this news is speculation now, but what is Nissan thinking? If they put the trusted Nissan name on a redesigned Ram, the sales will exceed the 100k goal? :huh: Or, they build a shared platform with the same drivetrains(ala Isuzu I series/Canyon/Colorado) but different exterior will be the godsend?? How many Isuzu I -series has sold compared to the GM midsizers?
I don't think any informed shoppers will find that the 'new' product will be any more brand worthy or reliable with 'world market parts' on it. How do you think the die hard Dodge fans will take it when they find their truck is even 10% 'Japanese'? I hate to say this, but it shames me to think I've been loyal all these years to a namesake and now it may be shared with a sub-par rival. If this transpires in the wrong direction, it will break my whole trust and I will be going elsewhere with my next purchase. Sorry for the rant."misslelau