Nissan,do you want to increase Titan sales?

2539 Views 27 Replies 19 Participants Last post by Smoke05, Aug 30, 2007

Dakota

Discussion Starter · Aug 26, 2007

With GM going to a 100K powertrain warranty & Dodge "Lifetime Powertrain" warranty, why doesn't Nissan step up on the Titan.
I believe our trucks are better than GM & Dodge.The Titan really doesn't have any more problems than they have with the powertrain but it is perceived that it does.
Nissan's 60K powertain is a dam good warranty but I think going to 100k would really help sales of the Titan.

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srvfan

· #2 · Aug 26, 2007

It has been well proven that a warranty does not sell a vehicle brand over the long hall. Companies do this out of desperation hoping to attract unsavy buyers. If you read those warranties they are full of holes. Honda doesn't have a long warranty but folks are devoted to the quality they offer as an example.

This is just like the low interest huge rebate thing that the domestics beat themselves up with a few years ago.

I love my truck but Nissan quality does not approach Honda or say Lexus. Nissan can win by increasing quality not by increasing the cost of the insurance policy.

They will also win if they build a 1/2 ton diesel capable of 24+MPG not the crazy high HP low MPG of domestic diesels.

Carbeaux

· #3 · Aug 27, 2007

And you don't think that a 100k warranty helps sell cars for Hyundai?

Dakota

Discussion Starter · #4 · Aug 27, 2007 (Edited)

Well I guess GM doesn't know that "It has been well proven that a warranty does not sell a vehicle brand over the long hall. Companies do this out of desperation hoping to attract unsavy buyers".
No offense, but they do sell a s*#T load of pickups.And their new 1500's are a big upgrade from the previous models.
Nissan Titan sales have fallen each year according to Pickuptruck.com.
2004 I think was about 89000 with a goal of 100K
2005 @86945
2006 @72192
2007 thru July 38000
Don't get me wrong,I love my Titan & will buy another but would step to the plate a lot quicker with a better warranty.
By the way,the GM warranty includes towing & loaners.I've read it.It's not full of loopholes.
http://www.gmc.com/100kwarranty/coverage.jsp
Please don't tell me to buy a GM pickup,I don't want one!! All I'm saying is a strong statement from Nissan would be good for sales.
I have 72K on my '04.My dealer has been excellent in making all the warranty repairs (and I've just about had them all).I normally don't keep a truck this long but don't see anything better to trade it on.Having said that,when you get 61k on your truck you will wish it had a 100K warranty too.
Last thought,I would love to see a small diesel.But with Navistar's record with Ford & Nissans record with Dana I won't be the first in line.

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srvfan

· #5 · Aug 27, 2007

Hyundia has drastically increased quality and overall performance. This has resulted in them getting much more positive reviews from all the leading mags.
That has been te reason they have become a success.

Sure the warranty pulls in a few but those people would not return to buy another if the car was in the shop all the time for busted power window motors,loose interior trim and sqeaks and rattles.

You don't want to sell them 1 car you want them for life if possable.

So dodge sells your wife a minivan and it's in the shop all the time for stupid little stuff. Now her soccer mommy friends say "Huh that doesn't happen to my ......." think she's gonna care after awhile about that warranty? think she's going to want another 1? Think she's not going to be on your case if you picked it out?:thumbsup:

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Dakota

Discussion Starter · #6 · Aug 27, 2007

I agree with you that quality has to go up along with the warranty.Hey,that's what GM has done!
Right now a used Titan,especially out of warranty,is not worth much.These big rebates just drive the value down.
If Nissan doesn't improve both we will all be driving collectors items.Hey,maybe I should just put her on blocks for 10-15 years!

Carbeaux

· #7 · Aug 27, 2007

An interesting graphic. Came from this article:http://www.warrantyweek.com/archive/ww20040127.html

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mtofell

· #8 · Aug 27, 2007

That's a cool graphic.... The warranty thing doesn't matter to me a bit but that's just me. I knew before I even heard it that it would be LOADED with loopholes. I've been accused of being overly skeptical, though... A lot of people might be drawn in by it.

One of my first thoughts when I heard the lifetime warranty thing was that the automakers offering them might not even be around in 10 years so who really cares about the warranty.

I'm not sure why Nissan Titan sales are so down. I think some of the early reliability issues really hurt them. I just read an article today about the new Tundra. They pretty much drooled up and down about it but said several times it was barely better than the Titan. And that it's too expensive and the Titan is a better deal.

I think the exact verbage was that the Tundra ran away from the big 3 in a landslide but the Titan is close behind. After that they liked the new Silverado.

I still love my Titan, particularly for what I paid on comparison to the other brands. I just hope it's not a collector's item in a few years.... Nissan better do something though because it's heading in a bad direction.

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hesham1

· #9 · Aug 27, 2007

im sure some of the poor sales has to do with not only the price of gas, but the all the credit problems that have happened in the past 6 to 12 months. its not easy to get loans anymore not to mention with the interest rate hikes its not too desirable, and with all the people defaulting on loans/mortgages etc its been unusually high. i cant believe all those fears created all that volatility in the stock market recently, but it looks like it will stabilize. anyway maybe not a full explanation for poor sales, but just a contributing factor.

What are the sales numbers for Ford, GMC, Dodge, Toyota for the same years? Are they dropping as well?

12glocks

· #10 · Aug 27, 2007

Hello, like another poster eluded to, truck sales are down for all makers driven by high gas prices. Conversely, high bred sales are excellent.

We are unfortunately entering another gas mileage driven time. I too think a diesel that gets 24mpg will out sell anything that has 600 ft pounds of torque. Look at the success of the sprinter van.

12glocks

· #11 · Aug 27, 2007

If you want a lifetime powertrain warranty on your Titan bu from Anderson Nissan in Asheville NC. They offer it for FREE on every vehicle they sell. I have not read the warranty since they started offering it after I purchased my truck. they sell very close to invoice as well.

Dakota

Discussion Starter · #12 · Aug 27, 2007

From
http://www.pickuptruck.com/html/otf0999.html

Top 10 Pickups
Sales Figures
Year-to-Date (YTD) July 2007

Ford F-Series
411,926 -12.2% YTD
July 2007: 56,488
July 2006: 68,982

Chevrolet Silverado
357,893 -6.7% YTD
July 2007: 46,997
July 2006: 66,583

Dodge Ram
214,569 -1.0% YTD
July 2007: 29,312
July 2006: 32,793

GMC Sierra
115,185 -7.5% YTD
July 2007: 15,892
July 2006: 22,947

Toyota Tacoma
106,425 +4.6% YTD
July 2007: 13,963
July 2006: 15,339

Toyota Tundra
105,990 +55.6% YTD
July 2007: 23,150
July 2006: 10,285

Ford Ranger
48,632 -14.9% YTD
July 2007: 5,662
July 2006: 8,014

Chevrolet Colorado
46,965 -15.4% YTD
July 2007: 5,754
July 2006: 10,149

Nissan Frontier
39,379 -18.5% YTD
July 2007: 5,331
July 2006: 6,822

Nissan Titan
38,781 -13.4% YTD
July 2007: 5,708
July 2006: 5,691

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PRJ

· #13 · Aug 27, 2007

The launch of Toyota's all-new 2007 half-ton Tundra pickup has had its fair share of hiccups, but despite bumps in the road, it appears that the Japanese automaker's half-ton has become the first import pickup to overtake a domestic in year-to-date sales.

http://www.autoblog.com/2007/08/02/toyota-tundra-overtakes-gmc-sierra-1500-in-year-to-date-sales/

http://themagsreport.blogspot.com/2007/08/tundra-sales-picking-up.html

cpaul

· #14 · Aug 27, 2007

Just out of curiosity. How many people would be more interested in making a purchase if they did not have to buy so much stuff on one they didn't want on it to get some options they do? For instance. I would like the factory navigation on a crew cab, but I do not want or ever want a sunroof, don't want leather(rough in summer with shorts), don't need DVD system, might not use the utilitrak system but a few times, fosgate sound system may be ok. But thats nearly 8000 dollars in stuff that I don't want to get about 2000 dollars in stuff I do. Nissan tell me that their experts in marketing say that thats the way people want their vehicles. That's my main gripe.

BigA

· #15 · Aug 27, 2007

Dakota said:
I agree with you that quality has to go up along with the warranty.Hey,that's what GM has done!
Right now a used Titan,especially out of warranty,is not worth much.These big rebates just drive the value down.
If Nissan doesn't improve both we will all be driving collectors items.Hey,maybe I should just put her on blocks for 10-15 years!

The Titans powertrain is already of high quality, probably one of the best in the business, its the rest of the truck that needs improvement.

54warrior

· #16 · Aug 27, 2007

To answer your original question, Nissan,do you want to increase Titan sales?

I think the answer is NO, based on their crappy advertising and or lack thereof.

PRJ

· #17 · Aug 27, 2007

54warrior said:
To answer your original question, Nissan,do you want to increase Titan sales?

I think the answer is NO, based on their crappy advertising and or lack thereof.

Ever wonder why the Titan costs less than the Tundra, F-150, Chevy or Dodge?

2 reasons:
Lack of advertising.
Sub par components - At least on '04-'07 models. Seems like there are some better quality materials (notably the dash and seats) that are used on the '08 models.

If they would have used better (usually equates to more expensive) components there would have been less TSB's issued to fix brakes, coolant lines, cup holders, freezing door latches etc.

Corners were cut (except for the engine and tranny) and the savings were passed on to the consumer.

Viking606

· #18 · Aug 28, 2007

The so called lifetime warranty with Chrysler does not include Hemi, or the SRT's. Wonder why?
As far as Nissan selling more trucks, offer more options outside of the standard packages.
Advertising is lacking, you really need to go hunting when you shop.
Another problem is that most Americans still think they are made in Japan.
Tell people that this is an American designed truck made by Americans.

cdbformula

· #19 · Aug 28, 2007

my titan came with a 100,000 mile powertrain warrenty, and 60,000 mile bumper to bumper

TitanLou

· #20 · Aug 28, 2007 (Edited)

I bought the 100K/7 year warranty which also came with free oil changes and tire rotation for 75K/5 years. I am pleased with Titan quality (compared to Dodge and Ford that I owned before). I also like the fact that we are a minority in the truck market. Makes me feel like I'm driving something special.:cheers:

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