Our engines are coil-on-plug, no traditional plug wires. That being the case, there is no "loss" due to plug wires. Not to mention the plugs don't generate power themselves, so it's interesting to see them claim up to 20,000 times more power than spark plugs.
Hmmmm, 1,000,000 watts, eh? At 10,000 volts, that's 100 amps. Pretty impressive to get 100 amps out of a tiny plug.
Oh, and their test results? Yeah, they don't use standard tests...they use their own made-up test. Why would a company go through the steps necessary to design their own test when there are standard ASE tests for virtually any type of test you can think of? Probably because using those tests showed no improvement, so they had to come up with a way to "prove" their product works better.
At $25/ea (times 8 = $200) and only lasting 50,000 miles...let's see...figure a 4% increase in MPG (Median, according to their tests) or roughly 0.64 MPG more (16.64mpg) based on 16mpg average...that comes out to .0024 gallons per mile saved.
416 miles to save 1 gallon of gas, $3/gallon, $200 would buy 66.6 gallons of gas. This means it would take 27,705 miles to save 66.6 gallons. They would pay for themselves, assuming they actually DO increase mpg by 4%. If you only got a 2% increase then you wouldn't have recovered the cost of the plugs before it was time to replace them.
Remember Split-Fire? Remember what happened to them?
http://www.ftc.gov/opa/1997/02/splitfir.shtm
If it sounds too good to be true...