Nissan has never advertised the Titan well, and as an owner since 2004, I've watched them fail at changing up the brand loyalty thing also. They just don't seem serious enough. The pickup market has thrived the last 20 years and Nissan never got the memo.But that is why I say advertise, add some more competitive features each year and Nissan will get their money back for sure. You have to work at converting brand loyalty.
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All that said, I love my 2005 and have full intentions of getting 25 years out of this truck. Would I buy another one though, no. (I did buy a 2017 Altima though, and it's been a rockstar).