Well, I liked the reliability factor of Toyota. According to Consumer Reports, Nissan is right behind them for Reliability, and definitely better than the big 3. I liked the modern interior of the F-150. The Titan also has a cool looking interior. I like the exterior of the Ram and the F-150. The Titan is just as nice. Basically, they all look good on paper, but what really grabbed me was the way the truck leaped forward when I stepped on it! Speed baby! It made me happy to drive it, and the others were just ok.