I used Mobil 1 EP w/M1 filter for a couple yrs, then switched to Pennzoil platinum for about a yr and a half and got a good deal on 5 or 6 OEM filters, but last week I switched back to regular synthetic M1 5w-30 (still have 3 OEM filters too, and I may be changing back to M1 filters after they run out). I mostly switched back because M1 is always on sale at WalMart, making it just a couple dollars more than the Pennzoil, and I have Mobil 1 synthetic fluids in my front and rear differentials and transfer case.
Oh, and I change it twice/yr which is only around 4-5K miles for me.