I got into a little argument yesterday with some of my green friends critical of my new Titan purchase. It always starts with "I’ll bet that cost a fortune to fill up, how much is it anyway" type questions.
I go on the philosophy that the cost of fuel is not the issue, but the cost of fuel as it relates to your budget is the bigger question. For what people spend a week in beer, smokes, dining out, movies, concerts, etc, I would rather have the Titan to pull my boat and enjoy time on the water than other vices or activities.
I also argued that rather than complain about it, leverage yourself. Keep oil stocks in your portfolio and the dividends effectively discount your fuel costs in the long run and might even score big on the market. Heaven forbid to support big business as it violates the socialistic agenda of theirs, but that is another discussion all together.
The second option would be to have a legitimate home business and leverage your transportation costs to again discount your fuel costs with year end tax advantages. Nothing wrong with that as our tax code allows legitimate expenses to be written off, but I guess that is viewed as cheating.
For my greenie friends, if their Passat costs them $40/week and my Titan is $70/week, its not such a big deal when factoring in the other weekly expense variables. Sure, I would love to see cheap gas, but lifestyles are different and understanding that current fuel costs might cut into other lifestyle costs, it is time to evaluate all your activities and see what is most important. People who decide to buy trucks do so for various reasons as the truck serves a particular purpose that low horsepower, fuel efficient cars can not.
In spite of my greenie friends opposition of my "irresponsibility" to the environment and greed, they always seem to ignore all of that when they need to move or haul things that dont fit on top of their car. Those are the times that I remind them that they need to use the money they saved and rent a U-Haul because I will be out fishing.
p.s. As for cylinder deactivation, for the modest increase in fuel economy can easily be offset with improved aerodynamics including some type of tonneau cover, front air dam, etc or a radical body design all together. Cylinder deactivation might work, but in the long run odds are that it is going to be a maintenance nightmare which make other tweaks more attractive.